Overview

We had the incredible opportunity to visit with 8 different farmers across the US. From first generation to seasoned pros to see how John Deere’s equipment is utilized to make the most the out of their land. Each location offered a new visual palette that allowed us to capture the uniqueness of our subjects. The states we filmed were: Montana, Texas, New York, Pennsylvania and Tennessee. Our big take away was that this equipment is used everyday and needs to be built to run and last.